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What is a bestseller and how does it work? In this edition of the "Smell of the Word" podcast, presenters Yevhenii Stasinevych and Serhiy Chirkov analyze which book can become a bestseller, what the sentences should be, whether PR is important and what the cover is for. And also - what is the significance of genre, happy ending and "blackness"? And can the next Ukrainian bestseller be a novel about war? Which Ukrainian authors, in your opinion, could become bestsellers and why? Share in the comments and support us with your subscriptions and likes - it is important to promote the channel. Bibliography: Jerome D. Salinger "The Catcher in the Rye" Chuck Polanik "Fight Club" John R. R. Tolkien "The Lord of the Rings" Arthur Conan Doyle "Sherlock Holmes" Joan Rowling "Harry Potter" Erica James "50 Shades of Grey" Heather Morris "The Tattooist from Auschwitz" William Golding "Lord of the Flies" Anastasia Levkova "Beyond Perekop there is a land" Vasyl Shklyar "Black raven. Leftover" Maria Matios "Sweet Darusia" Serhii Zhadan "Boarding" Tamara Gorikha Zernya "Daughter" Vakhtang Kipiani "The Case of Vasyl Stus" 00:00 intro 02:16 personal about bestsellers 08:28 what makes a book a bestseller 20:11 happy ending and "blackness" 26:09 Ukrainian bestsellers 29:16 the role of PR, TikTok and covers 37:04 can a novel about war become the next Ukrainian bestseller 46:02 column "The smell of a character from a super bestseller"