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The giant cosmetics industry is bombarding women with calls to look younger, more attractive and brighter. Social networks and influencers set trends that are not only expensive to follow, but sometimes even unsafe. But do we really need all these jars and tubes? And is it justified to spend money on another product if its results are not proven? In this documentary, we, together with a team of scientists, will try to figure out which cosmetics can really help in the fight against aging, and which are just hiding behind pseudoscientific statements, trying to hide their uselessness. 📩 WE LAUNCHED AN EMAIL NEWSLETTER. STAY IN CONTEXT: https://bit.ly/3SDerd4 Subscribe to our channel: / @bbcnewsrussian BBC Russian Service: https://www.bbc.com/russian We are on social media: TikTok: / bbcnewsrussian Instagram: / bbcrussian Facebook: / bbcnewsrussian Telegram: https://t.me/bbcrussian Twitter: / bbcrussian VKontakte: https://vk.com/bbc Odnoklassniki: https://ok.ru/bbcrussian Flipboard: https://flipboard.com/@bbcrussian BBC Russian Service podcasts: https://bbc.in/2YumUTl Download the BBC Russian Service app: App Store: https://apple.co/2KWOeX0 Google Play: https://bit.ly/2J6ePyW Comments on the video are moderated. We reserve the right to delete comments that contain insults, calls for violence, slander, profanity, advertising or spam. Unfortunately, we do not have the ability to moderate comments in real time, so your comment will not be published immediately. Thank you for your understanding!