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“Creating is both the means and the end,” says Tiago Henriques, the self-proclaimed “writer-illustrator” and founder of Tira do Papel, and our guest on episode 03 of Tudo que Importa, a podcast by Bits to Brands. From an original project, Tira do Papel has become a business dedicated to guiding people through creative processes and the practice of creativity while respecting mental health — after all, is it possible to create without going crazy? Thinking more about the essence than the distribution of his work, Tiago talks about creating systems that don’t stifle creativity, but rather enhance it, and that the process of creating — and of undertaking — is perhaps an eternal “breaking down fear into little fears.” We talked about undertaking creative businesses, the sustainability of professionals in the creator economy, the different roles that can be played, and the importance of consistency in content creation — and the rebelliousness of trusting in some ideas. After all, with the immediacy and pressure of high performance, are we losing the ability to be creative? Or is this just an exercise in kindness towards ourselves? Come talk to us? :) _ Follow Tiago on Instagram / tira.do.papel Follow Bits to Brands on Instagram / bitstobrands Subscribe to our newsletter https://bitstobrands.substack.com/