A 17-year-old farmer's son in Southern Sweden founded a furniture company that today has 445 outlets in 52 countries. The boy's name is Ingvar Kamprad and his company is IKEA. What kind of struggles, strategies and innovations did Kamprad do in building the largest and most recognized furniture company and brand in the world? Disclaimer: This video is a simple review of business or industry phenomena for the general public to use as learning material or reflection. Although using various reliable references, this video is not an academic script or journalistic work. Reference Source: Norton, MI, Mochon, D., & Ariely, D. (2012). The IKEA effect: When labor leads to love. Journal of Consumer Psychology, 22(3), 453-460. Peck, J., & Shu, SB (2009). The effect of mere touch on perceived ownership. Journal of Consumer Research, 36(3), 434-447. Marr, B. (2018, October 19). The Amazing Digital Transformation of IKEA: Virtual Reality, Apps, Self-Driving Cars. Forbes. https://www.forbes.com/sites/bernardm... Yohn, D. (2015, June 10). How IKEA Designs Its Brand Success. Forbes. https://www.forbes.com/sites/denisely... Lunny, O. (2020, April 6). How Mobile Technology and Deep Learning Brings the IKEA Showroom to Your Home. Forbes. https://www.forbes.com/sites/oisinlun... JobStreet Indonesia. (nd). Ingvar Kamprad, Founder of the Giant IKEA. JobStreet Indonesia. https://www.jobstreet.co.id/career-re... Kompas Properti. (2022, August 30). Not Furniture, It Turns Out IKEA Initially Sold Imported Pens. Kompas. https://www.kompas.com/properti/read/... Song, J. (2019, February 27). IKEA: The Most Innovative Company. Medium. / ikea-the-most-innovative-company SAP BrandVoice. (2018, May 29). How IKEA Builds Innovation And Sustainability Into Its Business Model To Improve Lives. Forbes. https://www.forbes.com/sites/sap/2018... The Economist. (2011, February 24). The Secret of IKEA's Success. The Economist. https://www.economist.com/business/20... Harvard Business School Digital Initiative. (nd). IKEA's Leap Forward with Data and AI. Harvard Business School Digital Initiative. https://d3.harvard.edu/platform-digit... Guntoro, Y. (2018, September 13). The reason IKEA dating is really trending. Vice. https://www.vice.com/id/article/ne49z... Liputan6.com. (2015, August 20). 5 Things That Make Shopping at IKEA Fun. Liputan6.com. https://www.liputan6.com/lifestyle/re... BBC Indonesia. (2018, January 31). How IKEA is changing the furniture industry. BBC News. https://www.bbc.com/indonesia/vert-ca... Dezeen. (2018, January 31). 10 game-changing ideas and innovations from IKEA. https://www.dezeen.com/2018/01/31/10-... Kuza, A. (2019, May 21). Why businesses must innovate in the digital age? [Blog post]. Arekskuza.com. https://arekskuza.com/the-innovation-... Lobato, L. (2018, January 30). How IKEA used affordable and innovative design to transform the homes of everyday consumers. The Conversation. https://theconversation.com/how-ikea-... Mankins, M. C., & Steele, R. (2021, June). Inside IKEA's digital transformation. Harvard Business Review. https://hbr.org/2021/06/inside-ikeas-... Martin, R. (2018, February). IKEA's success can't be attributed to one charismatic leader. Harvard Business Review. https://hbr.org/2018/02/ikeas-success... O'Loughlin, O. (2020, April 6). How mobile technology and deep learning brings the IKEA showroom to your home. Forbes. https://www.forbes.com/sites/oisinlun... Krull, S. (2019, April 15). As entrepreneurs, we can all learn from the opportunity IKEA is taking. Forbes. https://www.forbes.com/sites/stevekru... #corporateinnovation #cias #businessstrategies #innovationconsultancy