98. About influencer collaborations and the longing for the genuine with Isabelle Ljungqvist

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Linda Hörnfeldt - La Linda

Published on Nov 15, 2024
About :

Isabelle Ljungqvist is one of the founders of Beatly, an independent platform for influencer marketing. We note that the industry has changed a lot in recent years and that other demands are placed on the influencers who want to remain relevant. During the conversation, we also have time to talk about how to actually measure the effects of a collaboration, how Beatly does it to find the right influencer for the right company and about what type of products are particularly well suited for collaborations. How important is the number of followers really? Why is it more important than ever for an influencer to be genuine? And which social channels will we use in the future?

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