#8 Trade Marketing is the heart of any company - SANOFI - POP Trade Marketing - World Latest Movie, Series, Videos and Trailers | fetery.com

#8 Trade Marketing is the heart of any company - SANOFI

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POP Trade Marketing

Published on Aug 8, 2023

About :

Hello, I'm Marcio Tavares, President of POP, and in this special episode, I'll be talking to Silvio Silva, Head of Customer and Consumer Health Care at Sanofi, one of the largest pharmaceutical companies in the world. It's no secret that consumer behavior has caused several changes in retail, but how does this translate into the Pharma Channel? A sector with several complexities, such as reduced space, fierce competition and high standards. In a light conversation full of insights, Silvio tells us how to attract and retain shoppers, using diversity, innovation, data, sustainability, service provision and a very well-structured trade marketing as the essential basis for standing out in this competitive market. Press play and enjoy! +POP TRADE • Learn more about POP on our website: https://poptrade.com.br/ • Explore POPCAST - https://poptrade.com.br/explore/popcast/ • POP on LinkedIn: / pop-trade-marketing • POP on Instagram: / poptrademarketing

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