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On the occasion of the 70th anniversary of the Association of Tyrolean Rifle Companies (1950-2020) - the seven decades are impressively reworked with pictures, quotes and interesting facts in a film. The Tyrolean Riflemen are celebrating the anniversary with a sweep over the history of the association up to an outlook on this year. From the origin of the value orientation to the more recent past with an in-depth look at the principles in the form of the elaboration of the 11 guiding principles.