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The entire material world is created just to enable the conditioned living entities to know about the Lord. And therefore any person who helps the Lord to realize His purpose for which He created this world naturally becomes very dear to Him. All sampradayas are created just to impart knowledge. The Lord comes as a hidden avatara, as Lord Chaitanya, in order to show by His example how to live and preach. And if we want to fulfill the will of God, then we must preach, and this means serving Lord Chaitanya. And as we preach, our hearts will gradually become purified and tuned to the will of the Lord. Answers to questions: 1. Why are many people unable to appreciate Srila Prabhupada's books? 2. Why do devotees criticize each other and how can this be avoided? 3. How to preach in the right consciousness when there is a decline in spiritual life?