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It happens to all of us to have a goldfish memory and at the same time to remember insignificant details like an elephant. We have all the capacities within us, we just have to become aware of the keys. We will see together that imagination is a possible way to awaken our elephant. An engineer by training, he never liked learning by heart. Until he discovered memorization techniques and became the first French memory champion. In 2012, after two years spent working as an engineer, he created his company to teach how to learn. His mission, to help students, teachers and companies who want to make their memory an ally. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx