Wood, the lies of the furniture giants
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Parquet floors, furniture, but also paper, cardboard, wallpaper or clothing... In your home, it's everywhere. We think that wood is warm, eco-friendly and good for the planet. And yet. If you like "Cash Investigation" investigations into the wonderful world of business, you'll love this one on the wood industry. Illegal logging, dubious subcontractors, cardboard green labels, plantations transformed into incendiary bombs... The global wood trade is an unnatural business, very far from the green promises displayed. The global wood trade represents 11 billion dollars (10.3 billion euros) each year, almost as much as drug trafficking. Between 15% and 30% of the wood sold on the planet is of illegal origin, cut without a permit in areas where it is forbidden to cut down trees. "Cash Investigation" investigated Ikea by going back up the chain of its subcontractors... all the way to the forests of Romania. What are the commitments of the world's number one furniture company for a greener and more sustainable world really worth? The furniture giant opened its doors to Elise Lucet... This new issue also reveals some things about labels. Present everywhere on wood-based products or packaging, they are supposed to guarantee responsible forest management. Where do these labels come from and who issues them? The magazine tested the world leader in certification, PEFC. Also investigating in Indonesia on one of the world's paper and cardboard giants. It's called APP. The "Cash" team explains how tree plantations have become incendiary bombs. And when they burn, millions of inhabitants suffocate. To green its image, the Indonesian giant has hired the services of a former activist from the environmental association Greenpeace. From French forests to Indonesian plantations, from Romania to Sweden, "Cash Investigation" takes a trip into the woods... to see if the wolf is there... Raid on wood, promise in Kit from furniture giants Director: Marie Maurice
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