Women's Business: How to Combine 5 Children, a Fashion Brand, and Creativity Evgeniya Linovich, MASTERPEACE
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Our guest is Evgenia Linovich, the founder of the MASTERPEACE clothing brand. Evgenia is a real one-man band. She not only created a successful fashion brand, but also runs a spa, a fitness center and is raising five children. In this video, we will talk about her experience of creating a successful clothing brand, the specifics of female entrepreneurship in Russia, where to find inspiration for new collections and how to combine business and motherhood. Create your own fashion brand from scratch in 6 months: https://tinyurl.com/4h3nj724 Timeline: 00:00 What the video is about 01:37 We came to visit the new MASTERPEACE store 03:00 About the development of the store design 05:20 Who is the MASTERPEACE brand for 06:14 Evgenia about her creative hobbies 07:58 About her first project - a jewelry brand 10:25 About New York Fashion Week 10:48 How to create your own clothing brand 12:42 Why I had to close a successful project 16:20 About the first clothing collection with Zhenya Kim 18:26 “I felt that you can really wake up famous” 19:23 Evgenia's life principles 19:45 About the MASTERPEACE team 22:10 How Evgenia develops collection designs 23:00 Trends vs. uniqueness: what is more important? 25:55 “I don’t have a goal to dress every second girl on the metro” 26:28 Who buys MASTERPEACE 27:35 Is it possible to ignore trends and be successful 29:30 Why Evgenia doesn’t buy mass-market 31:09 “Your depth gives depth to your product” 32:44 About collaboration with the publishing house “Belle Letre” 34:10 About creating a boho collection 37:00 Money vs. creativity: how to find a balance 40:47 Where is MASTERPEACE sold 41:40 About the difficulties of sales in Europe 43:20 Insiders of working with multi-brands 45:39 About the development of Russian brands 47:33 Which platforms bring in more sales 47:56 About promotion - what works? 48:42 On creating costumes for the theater 50:55 5 children and a business: how to do it all 55:23 The intricacies of female entrepreneurship 56:19 What skills does an entrepreneur need 57:56 Evgenia on the local fashion market Register for our broadcasts to receive additional materials https://tinyurl.com/3hm4zxbp Learn more about our courses: https://tinyurl.com/2vn6h6wx Social networks: *@fashionfactoryschool Telegram - https://t.me/+hqD9hh72WdE1MGUy VK - https://vk.com/fashionfactoryschool #fashionfactory #fashionfactoryschool *Instagram is a product of the Meta company*, which is recognized as an extremist organization, whose activities are prohibited in the Russian Federation.
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