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"Men in Black" is familiar to almost every viewer. Jokes about aliens, Will Smith at the peak of his career, a device that erases memory - the franchise still remains one of the happy childhood memories for millions. It is all the more surprising that "Men in Black" never turned into a long-running series or a truly big pop-cultural phenomenon. We have only three numbered parts, a spin-off, an animated series from the 1990s, a couple of not the most outstanding games and a cult song. "Men in Black" did not give birth to an army of imitators and did not set the fashion for films about aliens. But at the same time, they remain an example of virtuoso entertainment cinema. In this video essay, we will try to figure out how these films are structured, what is interesting about Barry Sonnenfeld's directing style and what went wrong in the series. 00:00 — What is this video essay about 01:31 — Aliens among us 09:13 — Psychologism and time travel 13:36 — What went wrong For your convenience, we have created another channel in Telegram to contact you – https://t.me/kinopoisk_videoessay. There we will post links to the video essays and interesting materials on the topics of the analysis.