Why Lotteria, the paradise of gourmets, keeps releasing and discontinuing new menu items

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Published on Feb 24, 2024
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From the Mala Burger, Jeonju Bibim Burger, to the K-Donkatsu Burger… Lotteria has become famous for releasing unique menus. It is actually Korea’s first restaurant franchise. However, with the emergence of various burger brands and the popularity of American-style classic burgers, many say its reputation is not what it used to be. Why does Lotteria keep releasing unique burgers? Will it ever regain its former popularity? We spoke with the Lotte F&B team leader, a pharmacist, and food writer. #Lotteria #BulgogiBurger #DonkatsuBurger

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