In this issue, we analyze why modern marketing is not just sales support, but its key driver. Our guest, Yuriy Gladkyy, CEO of the Grape creative agency, shares his vision of the role of marketing in building a successful business. We discuss: ✅ How marketing creates demand and facilitates the work of the sales department? ✅ Why do companies underestimate the role of marketing strategies in achieving goals? ✅ How to properly integrate marketing and sales so that they work in synergy? ✅ Cases and insights on effective campaigns that help attract customers. Yuriy also shares tips for businesses that want to scale through marketing and tells why creativity in communication is crucial. This issue will be useful for entrepreneurs, marketers, and managers who are looking to understand how to launch a marketing machine for their business. 📌 Subscribe to not miss new ideas and strategies for business development! 📌Navigation: 00:00:00 - Intro 00:00:48 - Yuriy Gladky, founder and CEO of the Grape marketing agency 00:01:08 - What does Yuriy Gladky do? 00:04:09 - What is a brand? 00:05:04 - What checks does the Grape brand marketing agency work with? 00:07:55 - Big problems in Ukrainian business 00:09:31 - Questions that you need to constantly ask yourself if you want to sell more 00:09:49 - The concept of a value proposition 00:11:15 - TOP-3 actions that entrepreneurs do not do in terms of marketing 00:14:00 - What to do if you don't have time and you don't want to stop? 00:15:58 - What to do if you want to complete a business marathon? 00:19:54 - Why are Ukrainian entrepreneurs afraid to sell expensively? 00:22:01 - Why do entrepreneurs often sell their product cheaply? 00:24:42 - Why do managers sell for small checks? 00:26:33 - How to devalue your product at the start of sales? 00:28:34 - How to convey the value of holding a strategic session? 00:32:35 - Why don't small businesses develop their brand positioning? 00:34:44 - How did 64audio.com repackaging increase sales by + 45% 00:38:35 - How to analyze your target audience to scale your business 00:40:44 - Which approach to choose product 4P or 4C? 00:42:40 - How to describe your target audience? 00:46:20 - How to conduct CustDev (Customer development)? 00:53:14 - What strategy should you use, 4P or 4C, depending on the stage of business development? 00:55:31 - What communication channels are currently underestimated by businessmen in Ukrainian marketing? 00:58:32 - B2B marketing 01:02:03 - How to work with a customer base? 01:06:10 - Tools for working with a B2C and B2B base 01:22:30 - When should you read fiction instead of business? 01:24:21 - Modern tools for attracting new customers 01:31:35 - Advice from Yuriy Gladkyi on what young entrepreneurs need to do in the field of marketing to scale their business 📌Our social networks: Pavlo Koreva - / pavlo.koreva Roman Buryak - / roman_buriak_ua Business Pixel - / bpixel.ua 📌Guest: Yuriy Gladkyi - / adeator Brand Marketing Agency Grape - https://grape.ua/ #business #businessukraine #marketing #marketingplan #strategy #brand