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Are you susceptible to advertising? I am, and very much so. In today's episode, I will talk not only about what and why I buy, but above all about the mechanisms used by advertising to make the advertised things necessary for us. In my search for the answer to the question of why I became a victim of advertising, I will first of all try to explain what advertising is. To do this, I traveled back in time, learned the history of marketing, and learned about its connections with PR and Edward Bernays. How does advertising work? Using techniques such as product placement, surveillance capitalism takes away our ability to choose whether we want to see it or not. It permeates our everyday lives to such an extent that it is often difficult to distinguish between what is advertising. And are you susceptible to advertising? #howadvertisingworks #advertisingvictims ----------------------------------------------- Main sources: No Logo Naomi Klein https://en.wikipedia.org/wiki/No_Logo Surveillance Capitalism Shoshona Zuboff https://en.wikipedia.org/wiki/Surveil... The century of self • The Century of the Self (Full Adam Cu... VPRO Surveillance Capitalism • Shoshana Zuboff on surveillance capit... Edward Bernays / advertising-works-don-t-believe-me-then-yo... https://www.lkarno.com/post/2018/03/1... A marketer about his work and advertising / advertising-works-don-t-believe-me-then-yo... ----------------------------------------------- I invite you to: Instagram for an ethical lookbook and tips on how to look great by avoiding chain stores / aniagemma Facebook for statistics and interesting articles from the web / aniagemma ------------------------------------------------ Text editing: Ada Grzelczak ------------------------------------------------ MY EQUIPMENT Camera NIKON D5600 https://amzn.to/2WyP0w8 Lens NIKORR AF-P 18-55 mm https://amzn.to/2D3qCcP Microphone RODE RYCOTE MIC https://amzn.to/2Sjir5Y