Reywood is a convenient and technological online boutique of aesthetic tableware and branded home goods. My promo code Krayzman will give you a 15% discount. The discount is valid until the end of the year for all products, except for the Degrenne brand: https://reywood.ru/q/krayzmansrx *** It so happened that the Chanel brand is associated with two names: the creator of the brand Coco Chanel and, of course, Karl Lagerfeld. And you know, it is very difficult to say who is more important. Coco Chanel left behind a treasury of cultural symbols, which is worth the most recognizable logo of the brand, camellias, strings of pearls. She taught women to wear jewelry, tweed, jersey and black. But Karl Lagerfeld rethought the legacy of Coco Chanel so much that he made the brand's handbags and suits an object of irresistible desire. He turned the Chanel fashion house into a multi-billion dollar luxury center. Moreover, he created (almost) a manual on how to revive a fashion house, and many fashion giants followed suit. ???? How did Karl Lagerfeld manage to revive the Chanel brand? ???? The entire history of the brand under his leadership ???? Why do many people talk about his incredible contribution to the entire fashion industry, while others say that he is not a designer at all and has not created anything? ???? Why is the Chanel brand experiencing a wave of hate after Karl Lagerfeld left? ???? What kind of creative director does a brand really need? All this and much more in this video ???? Enjoy watching! ❤️ Link to the video I mention in the video • Fall-Winter 2019/20 Ready-to-Wear Sho... *** Even more interesting stories from the world of fashion (iconic bags, shows, people from behind the scenes) - in my TG channel https://t.me/olgakrayzman And also communication in the chat with me, tags of brands in whose clothes I shoot videos and just a cool friendly community ❤️ ????Disclaimer: This video does not intend to offend anyone's feelings. All opinions, as always, are my own and honest. Enjoy watching. *** ⏳ Time codes: 00:00 - In this video 01:46 - What happened before Karl Lagerfeld worked at Chanel? 05:36 - Advertising 09:24 - Breaking the rules 23:24 - Chanel bags 27:45 - Signature stitching 28:20 - Inspiration from men's style and sports 29:58 - Chanel perfume 30:36 - All ingenious is simple 32:22 - Sense of trends 34:15 - Karl Lagerfeld's muses 38:48 - Karl's legacy 42:52 - Cultural brand 46:29 - Nothing has changed? 48:08 - Zoomers exposed Chanel 53:35 - Chanel's new creative director *** Music from my videos ???? you can find something interesting for yourself. https://www.epidemicsound.com/referra... *** ????I selected these videos especially for you! I recommend watching: Top 12 MOST unusual facts about KARL LAGERFELD: what you definitely didn’t know about the great designer • Top 12 MOST unusual facts about KARL... CHANEL ???? Should women thank her? She didn’t bend to society and created a legend. BUT AT WHAT PRICE • CHANEL ???? Should women thank her... HERMES - the king of the luxury world ???? The complete history of the MOST UNAFFORDABLE brand. Why is it so expensive? • HERMES - the king of the luxury world ???? The complete... How do luxury brands deceive customers? ????Marketing of the new era. Is JACQUEMUS not the same anymore? • How do luxury brands deceive customers... D&G ???? They don’t follow trends, speak sarcastically and break the law. DNA Analysis and the Complete History of D&G • D&G ???? They don't follow trends, they're sarcastic... *** ???? My social networks: Instagram - / olga_krayzman Tiktok - / olga_krayzman Telegram: https://t.me/olgakrayzman *** #Chanel #KarlLagerfeld #SuccessHistory #FashionHouseHistory #Chanel #BrandHistory #Fashion #Style #FashionHistory