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3D is the biggest advance in the film industry since the arrival of color in the 30s... what?' That optimism reigned when at the beginning of the century 3D movies began to take on a gigantic relevance, and at some point people like James Cameron, one of the most fervent defenders of this technology argued that soon 3D would surpass conventional 2D. Avatar dominated the box office, and movie chains, producers and film distributors began to invest in what was apparently the future... From 1,297 3D theaters in 2007, the number rose to 87,000 in 2016. EVERYTHING was 3D, it seemed that all the setbacks that this technique had experienced throughout cinema had come to an end. And when everything was ready for the massive and defining transition that would kill cinema as we know it... people simply got bored of watching it. And that huge rise also represented a huge fall that left 3D in a critical state.