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Principles are the coordinate system that helps us make decisions. The quality of life - of a person or a company - depends on the quality of decisions. Dima's talk starts a discussion about the principle of honesty with oneself. What can it mean at the individual and organizational level? What is its price? What cannot be achieved without honesty? Dmitry talks about how honesty with oneself affects physical well-being, a person's health in general and personal happiness. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx