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???? How did Sony Ericsson manage to sell more than 100,000,000 phones, win the trust of James Bond and release a phone in collaboration with Dolce & Gabbana? ???? What made the Sony Ericsson K750i model legendary? In this video, we analyze the history of the brand, its ups and downs, and how top management decisions can lead to the downfall of even a successful company. The story of the collapse of Sony Ericsson will be a real discovery for you! Don't miss the interesting insights about what really happened behind the scenes of this iconic brand! What we will remember: ????how a fire can create a cult brand ????what Steve Jobs did at the Sony Ericsson conference ????how Sony blocked the development of gaming phones ????steps that led Sony Ericsson to lose its leadership Like, write comments, support Ukrainian-language content! More interesting things about marketing in our telegram ???? https://t.me/+1829ax36r5s1OGNi Chat navigation: 00:00 - Intro 2:17 - Start. 2001 year. Creation of the brand 7:05 - Development of the logo 11:34 - 2003. The first hits 16:23 - The boom in the mobile phone market 19:00 - 2004 and the first big sales 21:14 - 2005. The heyday of the brand 25:55 - 2006. The most successful year of the company's operating period 31:06 - iPhone. Steal like an artist 33:00 - 2008. Fall 37:00 - 2010. Unexpected relief 40:30 - Conclusions ????Follow Artem's Instagram : / artembeseda Project : / besidaprobrandy Our Telegram https://t.me/besidaprobrandy Did you run? / @tychuv 100 brands / @100_brendiv FEE FOR THE ARMY: ????Bank: https://send.monobank.ua/jar/8afNbbBKsD ????Bank card number 5375 4112 2107 7477 ✨SUPPORT CREATIVES✨ https://patreon.com/ user?u=92435473 https://send.monobank.ua/jar/8uhFTyfnhg Become a sponsor of this channel to receive bonuses: / @besidaprobrandy