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What is this sustainability thing? With this provocation, Saulo begins a series of paradigm shifts on the subject. Saulo is an entrepreneur and business consultant specializing in business management, environmental management, and corporate sustainability. He holds a degree in Environmental Engineering from the Lutheran University of Brazil – ULBRA (2008), an MBA in Business Management from the Getúlio Vargas Foundation – FGV (2011), and a Master’s degree in Environmental Impact Assessment from the La Salle University Center – UNILASALLE (2013). He is a professor (2011 to the present) and coordinator of the Environmental Engineering course (2012-2016) at the La Salle University Center – UNILASALLE - Canoas/RS. He served as Waste Management and Sanitation Coordinator for the World Cup Stadium in Porto Alegre – COL/FIFA (2014). In his lectures and courses, he stands out for his ability to interact with the public and motivate them to develop their activities effectively. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx