In this video, I explain what the Value Proposition Canvas is and how to use it to work on your product and service offerings in your company or project. I talk about how this Canvas fits into the Business Model Canvas and what this breakdown of the Customer Segment and Value Proposition fields is for. I also talk about what justifies and how to differentiate different customer segments within our business. This is an invaluable tool for designing businesses with greater differentiation, positioning, and easier communication. Links to the videos mentioned: 🟡 Job to be done: • 🟡What is JOB TO BE DONE or WORK TO... 🟡 BUSINESS MODEL CANVAS: • 🔴 Business Model Canvas: What... 🟡 Diffusion of Innovation Curve: • Diffusion of Innovation Curve and Market... ============= MY SERVICES: ✅Learn about my trainings and lectures: https://giovannabaccarin.com.br/trein... MY MENTORING: ✅For entrepreneurs: https://giovannabaccarin.com.br/conec... ✅For careers: https://giovannabaccarin.com.br/conec... MY BOOK: ✅To buy: https://amzn.to/3HY2xE9 ✅To learn more: https://empreendacommenos.com.br/ SIMPLIFYING THE BLUE OCEAN STRATEGY: 🌊My online course on the application of the Blue Ocean: https://lp.giovannabaccarin.com.br/si... MY FREE COURSE: ✅Consumption Trends and Application of Technologies Workshop: https://giovannabaccarin.com.br/ofici... LET'S CONNECT? 📧 Subscribe to my newsletter: https://giovannabaccarin.substack.com/ 🌐 My website: https://giovannabaccarin.com.br/ 📷Instagram: / giovannabaccarin 🏆 Linkedin: / giovannabaccarin 📞 Whatsapp at http://bit.ly/whatsdagibaccarin ← 📧 Email: [email protected] WHO I AM: I am a professor of free courses and in-company training, in undergraduate and graduate courses in the subjects of entrepreneurship, strategic planning, innovation methodologies, trends, among others. I am also a mentor for entrepreneurs and startups and the author of the book Empreenda com Menos - criar sua empresa com menos recursos, riscos e sentimentos, published by Alta Books. By training, I am a journalist with a specialization in Strategic Business Management from USP, a specialization in analytical psychology from the Jungian Institute of Education and Research and a master's degree in Communication from Universidade Paulista. PS: Some of the links in this description are affiliate links from which I receive a small commission. #valuepropositiondesign #valuepropositioncanvas #customersegment