What is media age? Walter Longo

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Democracia na Teia

Published on Sep 8, 2019
About :

In today's Democracy on the Web, Luiz Felipe Pondé welcomes Walter Longo, an advertising and business administrator with an MBA from the University of California. In addition to this education, Walter works as a digital entrepreneur, international speaker and managing partner of Unimark Comunicação. He was president of Grupo Abril from February 2016 to December 2017, being responsible for Media, Graphics and Distribution operations. He was also chosen as executive president and chairman of the board of ABTA – Brazilian Pay TV Association, in addition to being the founder of Abraforte – Brazilian Association of Telecommunications Suppliers. He has been elected best professional of the year four times by the Caboré Award, in addition to having been awarded several other titles. He has also been part of the Marketing Hall of Fame in Brazil since 2015. Author of several books related to the area of ​​Marketing, including “The End of the Middle Ages and the Beginning of the Media Age”, today he explains to Pondé exactly what this term, media age, means and its applications for the present and also for the future. References cited: Shoshana Zuboff - American sociologist. Interstellar, by Christopher Nolan – Film/Paramount Pictures and Warner Bros. Pictures FOLLOW DEMOCRACIA NA TEIA ON SOCIAL MEDIA: {Facebook} / democracianateia {Twitter} @democracianateia {Instagram} @democracianateia Professional Contact: [email protected]

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