What is marketing? Today you will hear from the great marketing name Romeo Busarello. Welcome to the most SIMPLE Entrepreneurship Channel on YouTube! Subscribe to the Channel and read this book on modern marketing: https://amzn.to/2VqCsYG WHAT IS MARKETING? THE IMPORTANCE OF STRATEGIC MARKETING IN ENTREPRENEURSHIP #WhatIsMarketing #Entrepreneurship #LuzCameraEntrepreneurship What is marketing? What is strategic marketing? Contrary to what many people think, marketing is not advertising, marketing is not promotion, marketing is not about taking pictures and posting on social media. Marketing plays a strategic, very important and FUNDAMENTAL role in the success of any company that is starting out or that is already making millions. In today's chat I invited Romeo Busarello, marketing professor and Vice President of Marketing at Tecnisa, one of the largest construction companies in the country. You'll hear a ton of tips on strategic marketing planning and digital transformation straight from him. Digital transformation in companies goes far beyond just using digital tools; it's about understanding consumers and making real connections through digital means. What does marketing mean to you? I bet that after this interview, you'll leave better than when you arrived, just like I did. Strategic marketing planning is essential and is the basis of any successful company, so don't blink at this true lesson on marketing that I had the opportunity to have with Busarello. CHAPTERS FROM THIS INTERVIEW TO HELP YOU WATCH AND REVIEW 0:00 What is Marketing? Myths, Importance and Challenges 10:25 Premises for a Successful Company 18:58 Digital Transformation 28:01 Fundamental Behaviors BUSARELLO CONTACTS: LinkedIn: / busarello Instagram: / busarello BOOKS WE RECOMMEND ON MARKETING Maketing 4.0: https://amzn.to/2ZjXrxo Brand Flip: https://amzn.to/2VqCsYG This is marketing: https://amzn.to/2VsWLVl COURSES RECOMMENDED BY BUSARELLO: https://www.domestika.org/ https://somostera.com/ https://escoladesignthinking.echos.cc/ Want a free e-book with simple and fundamental tips on how to face any moment of crisis in your company? Click here on the link: https://www.luzcameraempreenda.com.br Take the opportunity to activate the Channel notifications and don't miss out on the next videos with Tips and Interviews on entrepreneurship! Click here to subscribe to the Channel: / luzcameraempreenda Link to this video: • Video DO NOT CLICK HERE: https://bit.ly/vaiounaovaiclicar Follow me on other social networks so you don't miss anything. Contact: [email protected] Instagram: / daniel_niggli LinkedIn: / danielniggli Newsletter: https://www.luzcameraempreenda.com.br ------------------------------------------------ CHANNEL DESCRIPTION Welcome to the most FUN AND EASY Entrepreneurship Channel on YouTube! I'm Daniel Niggli, an Entrepreneur and Entrepreneurship Consultant, and I created this Channel to help you on this adventure of how to start a business, how to start a business from scratch, how to start a business with little money, how to make a Business Plan and how to leave your competitors behind. Whether you're an entrepreneur or a future entrepreneur who wants to start a business, buckle up and turn on the Channel's notifications so you don't miss any of the videos I upload EVERY WEEK! You'll see a ton of Entrepreneurship Tips, Concepts and Interviews to help you create a Successful Business. There are endless tips! And here it doesn't matter if your company is a digital marketing company, a startup or if you sell fruit in front of the train station. Regardless of your area of ​​activity, what I'm going to teach you is valid for any company ;) And just to give you that taste of wanting more, here are some examples of what we'll talk about every week. You will learn how to start your entrepreneurial adventure, how to be a successful entrepreneur, and how to start a business from scratch to create a successful company. Can entrepreneurial behavior be developed in anyone? Our entrepreneurial conversations will range from Strategic Planning and how to make a Business Plan to the Financial Control and Management of a company. Do you know what Cash Flow is? Do you know the difference between Margin and Markup? Do you know who your consumers are and how to sell more? And all of this works as an entrepreneurship course and as an entrepreneurship class so that you can realize your dream of becoming an entrepreneur and learn how to be a SUCCESSFUL ENTREPRENEUR ;) Are you ready to embark on this entrepreneurial adventure? Let's go together and be sure to share your comments and questions with me in all the videos ;) See you soon ;) Daniel Niggli #Entrepreneurship #LuzCameraEntrepreneurship