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In this video, we analyze the risks that GTA 6 represents for Take-Two Interactive. While the hype around the game is immense, Take-Two is betting everything on a colossal success to compensate for a lack of diversification in its brand portfolio. Can you really bet everything on a single card, even one as powerful as GTA's? Thanks to the GOAT of audio mixing: https://linktr.ee/musicbydawn 0:00 Introduction 2:15 The challenge of the brand and game portfolio 8:49 Betting everything on GTA 6? 12:37 The intensity of the game's success 15:43 Solutions for Take Two 19:51 Conclusion