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What happened to GoPro?

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Published on Nov 17, 2024

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How did a simple idea to attach a camera to your wrist turn into a $2 billion business and then collapse? GoPro grew for 10 years, had a successful IPO and made its founder a star, but after 2015, everything went wrong: layoffs, failures and the status of the worst CEO. What happened to the company and why did its success fade so quickly? 00:00 - 00:31 - Introduction 00:31 - 01:34 - Nick Woodman before GoPro 01:34 - 02:01 - The idea for GoPro 02:01 - 02:38 - Developing GoPro 02:38 - 03:08 - Investing 03:08 - 03:55 - First Sales 03:55 - 04:29 - The Evolution of Cameras 04:29 - 05:10 - IPO 05:10 - 05:46 - Marketing 05:46 - 06:17 - Sponsorship 06:17 - 07:06 - Going Global 07:06 - 08:33 - Media 08:33 - 09:11 - Video Editing 09:11 - 09:39 - Hero4 Session 09:39 - 09:49 - GoPro Hero 5 09:49 - 10:40 - Karma 10:40 - 11:56 - Result 11:56 - 12:41 - Highest Paid CEO 12:41 - 13:37 - Mistakes and Conclusions 13:37 - 14:33 - Commoditization 14:33 - 15:15 - GoPro Now 15:15 - 15:26 - Final

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