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What competitive advantages does branding bring in business? - Quang Thai, Co-Founder Curnon & DTX Asia Chapter0 EP35 Nowadays, not only products but also brands are considered a powerful assistant in helping businesses reach deep into the minds of customers. The popularity of this trend has made branding more important than ever, especially for startups. With the goal of sharing useful knowledge about branding with the community of young entrepreneurs, in episode 35 of the podcast Chapter 0, Rising Vietnam is very pleased to have a conversation on this topic with Mr. Quang Thai, Co-founder of DTX Asia, a startup with an ecosystem that owns many big names, the most prominent of which is the first Vietnamese watch brand - Curnon. Having made its mark at Shark Tank 2018 when it closed a spectacular "deal" of 5 billion VND, Curnon has now, under the leadership of Mr. Thai and his associates, established a certain position in the market. Are you curious about Curnon's branding story? Find the answer from the interesting sharing that Quang Thai will reveal to Rising Vietnam in episode 35 of the podcast series Chapter 0. For any comments, feedback, and cooperation requests, please send an email to: [email protected] --------------------------------------------- You can listen to the audio version of this podcast episode on the following platforms: ► Spotify: http://ldp.to/Ep35C0Spotify ► Apple Podcast: http://ldp.to/Ep35C0Apple --------------------------------------------- You can find each part of the video content here: 00:00 - Guest introduction 10:19 - How does a new brand approach customers? 16:00 - Is it easy to define a customer portrait for a brand? 20:47 - How can local brands compete with established brands? 31:14 - What is an effective way to improve customer experience? 37:14 - What role do influencers play in a brand? 46:00 - Are local brands really crazy about prices? 51:35 - Should young startups choose the D2C model? 54:45 - What is the potential market niche for young startups? --------------------------------------------- Connect with this episode's guests at: ► Quang Thai: / thaiqnguyen89 ► Curnon: / curnonwatch --------------------------------------------- If you are ready for a new learning journey, follow us at: ► Youtube: / @risingvietnampodcast ► Facebook: / risingvietnam.vn ► Instagram: / risingvietnam.vn ► TikTok: / risingvietnam.podcast #risingvietnam #Chapter0 #kinhdoanh #khoinghiep © Copyright belongs to Rising Vietnam #Metubnetwork #Metub