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Platformrum is the first full-cycle marketplace for rolled metal products. The project unites over 176 suppliers and 2,900 buyer companies, guarantees current prices and balances, and ensures transparency of the purchasing process. Find out: ✔️ What is end-to-end analytics? ✔️ What should it show a marketer and a business owner? ✔️ What does it look like in practice: report examples and why they are not always end-to-end. ✔️End-to-end analytics systems: what tools and platforms are there. ✔️The main risks and errors during implementation that can reduce all efforts to nothing. ✔️ Examples of successful use of end-to-end analytics and useful conclusions.