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???? Free design course with free feedback: https://t.me/freeeducation_uprockbot Evgeny Kuzmin (CEO & Art-director of UPROCK studio) shares his experience, draws relevant design, and analyzes the main mistakes in UX/UI. 0:00 Introduction 1:53 What is UX 24:23 Scientific approach 31:08 Tools: Competitive analysis 35:55 Preliminary data collection 37:16 User scenario 41:14 Customer Journey Map 42:40 Jobs To Be Done 47:03 User portrait 50:43 Interviews with users 55:00 Interface structure and prototype 58:11 Collecting analytics metrics 59:12 A/B testing 1:00:22 Additional tools 1:03:08 The main UX tool 1:09:45 How to pump up empathy? 1:12:16 How to apply the UX approach 1:25:50 Instead of a resume 1:27:48 About the UPROCK school ???? We are waiting for you at the #1 UX/UI design school UPROCK: https://school.uprock.ru/middle ☀️ Write to the school manager: https://t.me/uprock_hello USEFUL FOR UX/UI DESIGNERS: Download free Cyrillic fonts: https://www.fonts.uprock.ru/ All the most useful sites and mockups for designers: https://www.baza.uprock.ru/ Free online book on UX/UI design: https://www.uprock.ru/education Foreign articles on UX: https://www.uprock.ru/all-articles Video tutorials on design: https://t.me/uprockdesign OUR SOCIAL MEDIA NETWORKS: Evgeniy's personal Instagram: / zhenya.ninja (banned in Russia) Cool animations from our cases: https://dribbble.com/uprockpro The best sites on Behance: https://www.behance.net/uprockawards Order a website design or company branding: https://www.agency.uprock.ru #webdesign #figma #ux #uprock