Volvo EX30: from vision to reality with Rikke Aagaard Petersen - Autobranchens Podcast | KowKow - World Latest Movie, Series, Videos and Trailers | fetery.com

Volvo EX30: from vision to reality with Rikke Aagaard Petersen

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Autobranchens Podcast | KowKow

Published on Oct 10, 2024

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In this episode of the Autobranchens Podcast, we sit down with Rikke Aagaard Petersen, marketing manager at Volvo Denmark. Rikke shares his journey with the launch of the Volvo EX30, a model that has created great interest and joy among Danish car buyers. We hear about the strategies and stories behind the campaign, how Volvo reconnected with new and former customers, and what it takes to create authentic engagement in a changing industry. Get an insight into the thinking behind storytelling and community engagement, and how to navigate the balance between tradition and innovation.

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