VN MKT 09 The bigger the market share, the more vital product innovation is!, Mai Nguyen, VP Marketing Unilever

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VIETSUCCESS

Published on Premiered Nov 6, 2023
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You can listen to the program on the Podcast platform: Vietnam Marketing ► Spotify: https://bit.ly/3ZbnAgq ► Apple Podcast: https://bit.ly/3Lkah7G ► Google Podcast: https://bit.ly/3Lnltk8 Vietnam Marketing is a series discussing Marketing from an In-depth perspective linked to real business problems of Enterprises. Guests of Vietnam Marketing include not only Marketing Directors, but also Executive Directors, Product Directors, and Investment Directors with extensive experience from leading corporations in Vietnam. In the next episode of Vietnam Marketing, we invite you to listen to the conversation between host Phu Cuong and Ms. Mai Nguyen about the role of Innovation in enterprises; how Innovation can have positive impacts on total revenue. Along with that are shares about barriers, challenges, and trade-offs in product Innovation projects at Unilever. Ms. Mai Nguyen is currently holding the position of Vice President of Marketing for the Home Care Industry at Unilever. Entering the market in 2002, Ms. Mai Nguyen has held many important leadership positions in Business & Marketing for 21 years - successfully leading and consolidating the group's market leading position. Vietnam Marketing is honored to receive the strategic support of Techcombank Priority - a service segment dedicated to priority customers of Techcombank. 00:00 - Opening, Guest introduction 02:10 - Is Unilever prioritizing innovation? 06:06 - Product innovation strategy at Unilever 11:17 - Coming Up 11:47 - General formula for product innovation process 17:01 - Example of packaging innovation for Sunlight product 20:09 - Not every decision is 100% correct 22:22 - Coming Up 22:55 - How to innovate so that new products do not "bite" into the revenue of old products? 27:41 - Product innovation process at large enterprises 29:16 - Why do most industry leaders have a Marketing background? 33:56 - The thread between innovation and brand building 39:48 - Behind product innovation is a business problem 41:32 - Welcome to the end Narrator - Host Phu Cuong Scriptwriter Phu Cuong Editor - Editor Bach Hop Production - Producer Anneliese Mai Nguyen Production Assistant Ngoc Huan Cameraman Nhat Truong, Hai Long Sound Khanh Tran Post Production Hai Long Design Nghi Nghi Media - Social Team Ngoc Anh Strategy and Marketing Minh Vu, Huy Pham, Mai Anh Makeup Artist Ngoc Nga #Vietsuccess #VietnamMarketing #Techcombank #Unilever #innovation #product ----------------------------------- VIETSUCCESS Channel Email: [email protected] ----------------------------------- © Copyright belongs to VIETSUCCESS - Please do not REUP ©

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