VN Marketing 4: How important is building a trendy inspiration for Samsung? Truong Le, MX Marcom Head - VIETSUCCESS - World Latest Movie, Series, Videos and Trailers | fetery.com

VN Marketing 4: How important is building a trendy inspiration for Samsung? Truong Le, MX Marcom Head

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VIETSUCCESS

Published on Premiered Oct 2, 2023

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You can listen to the program on the Podcast platform: Vietnam Marketing ► Spotify: https://bit.ly/3ZbnAgq ► Apple Podcast: https://bit.ly/3Lkah7G ► Google Podcast: https://bit.ly/3Lnltk8 Vietnam Marketing is a series discussing Marketing from an In-depth perspective linked to practical Business problems of Enterprises. Guests of Vietnam Marketing include not only Marketing Directors, but also Executive Directors, Product Directors, and Investment Directors with extensive experience from leading corporations in Vietnam. In episode 04 of Vietnam Marketing, host Phu Cuong is honored to chat with guest Truong Le - Director of Mobile Experience at Samsung Electronics about Marketing strategy in the technology sector, as well as how Samsung builds trendy inspiration through customer experience. Mr. Truong Le is currently holding the position of Director of Mobile Experience at one of the "giants" in the technology industry - Samsung. Before entering the technology industry, he spent 13 years as the Director of FMCG Business and Branding at Unilever. With experience working in 2 fields, guest Truong Le will bring the audience interesting insights on how to do Marketing for specific customer groups. Vietnam Marketing is honored to receive strategic support from Techcombank, Priority Customer Service. 00:00 - Opening, Guest Introduction 01:14 - The difference between FMCG and Technology industries 08:47 - How Samsung makes a difference among countless features 17:09 - Coming Up 17:35 - How Samsung transforms from features to creating emotional value 22:23 - When phones become accessories for women 27:49 - The story of brand building at Samsung 33:21 - Coming Up 33:52 - The difference in the way Samsung promotes products to young people 37:47 - Is mobile experience a saturated industry? 45:17 - Solving barriers about operating systems 49:29 - Lessons on how to delve into customer exploitation 52:03 - Welcome to the end Narrator - Host Phu Cuong Scriptwriter Phu Cuong Editor - Editor Bach Hop Media - Social Cam Van, Ngoc Anh Producer - Producer Anneliese Mai Nguyen Production Assistant Ngoc Huan Cameraman Nhat Truong, Hai Long Sound Khanh Tran Post Production Khanh Tran Design Nghi Nghi Makeup Artist Ngoc Nga #vietsuccess #vietnammarketing #Samsung #Tech #FMCG #Marketing #Mobileexperience ----------------------------------- VIETSUCCESS Channel Email: [email protected] ----------------------------------- © Copyright belongs to VIETSUCCESS - Please do not REUP ©

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