Vladimir Lifanov: Design trends, rebranding of Berlingo, Tiffany and Herman Miller, design in culture

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Published on Feb 20, 2024
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We have collected for you (take it) a FREE GUIDE to Midjourney: https://tsekh.digital/gift2 AIDA to the first Russian AI Design Award: https://tsekh.digital/aida2 In the new issue of TSEKH News, Vladimir Lifanov, founder and creative director of the Suprematika branding agency, and Andrey Sergunin, design director of TSEKH, discussed the latest trends in design, fresh rebrandings, and how design is related to art and culture. Also in the issue: - why no real estate project can do without art objects; - how Suprematika and Mascotte made their sneakers; - why the covers of Mujuice, Pink Floyd, and The Beatles albums are art; - who needs art merch and how it became the main source of income for artists; - why wooden spoons, Zhostovo trays, and an accordion are not folk art; – films that every designer should watch. At the end of the video there is a traditional competition. The prize is a picture of the greatest dish on the planet “Egg under mayonnaise” by Vladimir Lifanov. ◄ Website: https://www.tsekh.design/ ◄ Our cases: Behance: https://tsekh.digital/behance DProfile: https://tsekh.digital/dprofile ◄ We are on other platforms: Telegram: https://tsekh.digital/tg VC: https://tsekh.digital/vc VK: https://tsekh.digital/vk Podcasts: https://tsekh-design.mave.digital/ ◄ Andrey's Telegram: https://t.me/Lowcostshow ◄ Vladimir Lifanov's Telegram channel: https://t.me/blackbeatlesinmyhead Suprematika's Telegram channel: https://t.me/suprematika ◄ Previous issue of "CEH News": • Artem Boytsov: YouTube trends in 2024, ... ◄ Podcast "Colleagues in CEKH»: • Artem Geller, Vyacheslav Pravdzinsky: ... Timestamps: 00:00 Start 01:40 Trend towards neo-brutalism 03:15 Art objects in commerce 08:12 Project «Bushe» by «Suprematika» 10:01 New logo for Herman Miller 11:58 Rebranding of Berlingo 14:28 Rebranding of Tiffany & Co 15:14 Concept of Nike website by The Bauhaus 16:26 Sneakers in collaboration «Suprematika» x Mascotte 19:14 Music covers as works of art 24:24 First rural biennial 25:27 Trend towards combining modern design and traditions 28:09 «VkusVill» and «Anton tut ryadom» released merch in support of people with autism 30:45 Dystopia becomes reality 32:36 Brands and Art 34:23 How a Creator Can Be Inspired by Cinema 37:12 Competition 38:53 The End #design #designstudio #designnews

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