[Trustday] New stories, a fatal weapon for responsible communication?

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Agence WAT

Published on Jun 15, 2023
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To be responsible, communication must go well beyond the eco-socio-design of its media: it must position itself as a driver of change. Its asset to achieve this? The story. But not just any story: the new story, the one that brings people together, that changes mentalities and behaviors, that anticipates fears, that sets a course towards new desirable and positive imaginaries. This is not a new esotericism of communicators but a real lever for action impacting your brand stories, your campaigns and your content strategies internally and externally and in corporate and HR communication. On the program, a little theory, a hint of inspiration but above all a lot of practice to help you audit the performance of your stories and build an effective method to fuel new ones. This event, hosted by Géraud Tarride, Director of Strategic Planning, & Emilie Louis, Head of the Content and New Stories division, is the second in our series dedicated to responsible communication.

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