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Empathetic, visionary, authentic, while remaining expert, the list is long today, of what we expect from our leaders and their speeches. They are expected and are now scrutinized by new audiences such as candidates and the general public, who are added to the classic targets of investors, institutions and journalists. We try through this one-hour Trustday to help you, communicators, to convince internally of the interest of this speech, but also to better support your leaders and top voices in this preparation and implementation, through inspiring steps and examples. A last meeting before the summer, with Emilie Louis, director of the Content and new stories division of the WAT agency, Elodie Biagiotti and Juliette Helle from the The Social Republic agency, as well as Claire Prudhomme, strategic planner.