Trade Marketing #1 – “Doing Trade for the beer industry, Marketer plays the role of a psychologist” - Brands Vietnam - World Latest Movie, Series, Videos and Trailers | fetery.com

Trade Marketing #1 – “Doing Trade for the beer industry, Marketer plays the role of a psychologist”

22,615 views

Brands Vietnam

Published on Apr 13, 2021

About :

“Usually, a business owns many brands. The complexity increases when, in addition to linking brand characteristics, customer groups and channels together, marketers also have to grasp the 'thought matrix' of shoppers at each channel.” That is the sharing of Mr. Hua Thai Dat - Founder & CEO of CASK Academy and Managing Director of GCOMM about Trade Marketing work in the beer industry. Mr. Dat has more than 10 years of experience in the field of Trade Marketing in many different industries such as cosmetics, cement, alcoholic beverages... Trade Marketing is a series produced by Brands Vietnam, interviewing experts with experience in many different industries, to provide a multi-dimensional perspective on the market context, distribution and buyer status, as well as the tasks of Trade Marketers and interesting case-studies on activities at the point of sale. See the full version of the series at Brand Camp.

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