Zalando - Europe's largest online shop for fashion. Sneakers, jackets, dresses, jeans - everything a fashion lover could wish for. And sustainable, too. That's the big promise. Almost all returns, 97%, will end up back in the online shop. Less than 0.05% will be disposed of. Pretty ambitious, after all, according to Zalando, on average every second order is returned after being tried on. A logistical challenge. We look behind the online retailer's sustainability promises. Using hidden GPS trackers, we want to find out: What really happens to the many returns at Zalando? Where do they end up? We track 10 items of clothing for over half a year. We speak to middlemen and insiders. In the end, it's clear: Zalando is deceiving its customers. A collaboration with the weekly newspaper DIE ZEIT and the research start-up Flip. #zalando #fullscreen #swr _______________ To the ZEIT article: https://www.zeit.de/green/2023-02/zal... To the Flip article: https://letsflip.de/zalando-retouren-... _______________ CHAPTERS: 00:00 Intro: Returns scandal - where do our Zalando returns end up? 02:05 We sew GPS trackers into our Zalando returns 04:11 We track a returned dress from Zalando in Darmstadt 05:56 Are there retailers who deal in Zalando returns? 10:30 On the trail of a Zalando return in Poland 12:22 What happens in the Zalando returns center in Gardno, Poland? 14:00 Conversation with Thomas Fischer, Deutsche Umwelthilfe 14:56 Returns in the trash? We speak to Zalando employees in Gardno, Poland 21:12 Conversation with a Zalando insider 23:26 Is Zalando deceiving its customers? 24:50 Why zigzag transport routes? Conversation with returns researcher Dr. Björn Asdecker 27:17 Conclusion: This is how Zalando deceives its customers _______________ CREDITS: Authors: Carmen Maiwald, Vanessa Materla Collaboration: Sophie Rebmann, Stefanie Helbig Editing: Ángel García Giménez, Judith Koschewski Camera & Sound: Lucas Radermacher, Dino von Wintersdorff, Ben Böhm Creative Director: Nicolas de Leval Jezierski Motion Design: Gideon Becker Social Media Editor: Fabian Mirau Editor Labo M: Luise Hermann, Cem Bozdoğan Production Labo M: Jirka Schaar, Luisa Stichler, Julia Ulrich, Hendrik Neumann Editor SWR: Birgitta Weber, Achim Reinhardt, Thomas Oberfranz Production SWR: Andreas Hausmann, Jan Kist _______________ VOLLBILD: Research that shows more. Help us to develop VOLLBILD further! Topic suggestions and comments to: [email protected] Netiquette: https://www.swr.de/netiquette Imprint: https://www.swr.de/impressum/ Data protection declaration: https://www.swr.de/datenschutz