The World According to Subway

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imineo Documentaries

Published on Sep 1, 2016
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Subway has 44,000 sandwich shops worldwide. The number 1 fast food restaurant, ahead of McDonald's! Multimillionaire Fred de Luca, the American founder of the brand, based his success on a marketing promise: Subway sandwiches, which include raw vegetables, are very low in calories. In 2014, the first lady of the United States, Michelle Obama, joined forces with Subway to promote her campaign against obesity. But 50 years after its creation, the brand is going through some turbulence: in the United States, a university study showed that in practice, Subway customers made sandwiches that were as high in calories as a full menu at McDonald's! Another concern: the brand is apparently overexploiting its franchisees. Finally, Subway is said to have set up a tax optimization system allowing it to pay very little tax, particularly in France Special Investigation 2015 shocking report on the sandwich giant Directed by Céline Chassé Edited by Gulian Le Tallec Special Investigation, Canal +

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