The wealth of tourism Caminhos do Brasil

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Valor Econômico

Published on Streamed live on Oct 21, 2024
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How can we boost the country's tourism industry? What potential is yet to be explored? We will discuss the obstacles and promises in this area, which plays a significant role in the national economy and is a key player in cities like Rio de Janeiro, generating direct and indirect jobs, revenues and investments. Also on the agenda is the issue of sustainability, which needs to take into account the social, economic and environmental impact caused by tourism. To discuss the topic, we brought together Celso Sabino, Minister of Tourism; Marcelo Freixo, president of Embratur; and Ana Carolina Medeiros, president of the board of the Brazilian Association of Travel Agencies (Abav) National. The mediation will be by Glauce Cavalcanti, a journalist for O GLOBO, and Marcello Corrêa, coordinator of the Valor branch in Brasília. Caminhos do Brasil is an initiative of the newspapers O GLOBO and Valor Econômico and the radio station CBN, sponsored by Sistema Comércio, through CNC, Sesc, Senac and their federations.

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