THE UNDERWEAR OF SUPERMARKETS
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Usually impervious to cameras, the major French brands know how to cultivate the secrecy of their organization. But, exceptionally, one of these large groups agreed to open the doors of a store to us so that we could dissect it entirely. “Off: Secrets et Coulisses” offers you an unprecedented dive behind the scenes of mass distribution, and more specifically a hypermarket. Hypermarkets, real behemoths of mass distribution! The first one was built in 1963, in the Paris region. And today, 50 years later, France has nearly 1900 of them. Every year, 40 new giant structures are born… The French are real addicts to these cities within the city! It must be said that these dens of consumption do everything to bait us… Inside, you can buy everything, the products are endless… Hypermarkets or sellers of dreams at low prices! But how do these companies operate, to be able to satisfy the demands of several thousand people day after day? How can we explain the triumph of hypermarkets? What are the little-known professions that are nevertheless essential to the success of this daily event? Behind the impeccable shelves, how are the store's reserves organized? Our cameras will slip in with the men and women who make the impossible possible: gathering and selling, in a single place, everything we think we "need". First broadcast on 15/10/2013 A film by Yoan Hentgen
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