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Taylor Swift is the most successful musician of our time. The Guinness Book of Records lists more than 100 world records about her. The documentary looks for the reasons for Swift's incredible success, looks at her marketing machine, her business strategies and her special relationship with fans. She is the most streamed artist and currently the highest-earning musician in the world, has completed the highest-grossing music tour of all time and produced the highest-grossing concert film of all time. She has received the Grammy for Album of the Year four times and has released the most number one albums by a female musician in the USA. The name Taylor Swift is associated with pretty much every record that can be set in the music business. More than half of all Americans describe themselves as Taylor Swift fans - so-called Swifties. The singer's political influence on the upcoming US election is therefore considered to be crucial. The fact that she has fans in both political camps is a peculiarity in the politically and culturally deeply divided USA. The article examines the reasons for the "Taylor Swift effect" and her rise to become one of the most influential women in the world. These include her special songwriting talent, her business acumen, her courageous decisions for her artistic freedom and a very special relationship with her fans. The documentary also travels to the places where Swift's career began, Pennsylvania and Nashville, Tennessee. The film provides insights into Swift's childhood and youth, and shows her first musical successes. Her first producer Steve Migliore, her former art teacher, who has old drawings by Taylor Swift in her collection and owns an early concert recording of her, and country singer Pat Garrett, in whose band Swift played as a young girl, have their say. Documentary by Aaron Thiesen (D/USA 2024, 53 min) Link to the media library: https://www.arte.tv/de/videos/120464-... #taylorswift #doku #arte Video available until 23/01/2025 Subscribe to our YouTube culture channel: / @artekulturkanal Subscribe to our YouTube main channel (documentaries and reports): / artede Follow us on social networks: Facebook: / artede Instagram: https://www.instagram.com/arte.tv/?hl=de