The Strategy Behind Khong Guan's Legendary Cans
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There is a clever strategy behind the Khong Guan can that has not been redesigned since 1947. And it has something to do with Chanel No. 5, Tiffany & Co and Coca-Cola. Wow, what is it? For sure, it is a long-term success formula that has been proven for a century. Let's find out in this short video. Disclaimer: This video is a simple review of business or industry phenomena for the general public to use as learning materials or reflections. Although using various reliable references, this video is not an academic manuscript or journalistic work. Reference Source: SWA. (2023, April 15). Khong Guan Group Controls 30% of the Biscuit Market. SWA.co.id. https://swa.co.id/swa/trends/khong-gu... SWA. (nd). Khong Guan's Secret to Dominating the Biscuit Business. SWA.co.id. https://swa.co.id/swa/profile/profile... Katadata. (2023, April 12). List of the Most Popular Canned Cake Brands in Indonesia: Khong Guan is the Champion. Databoks. https://databoks.katadata.co.id/datap... Kompas. (nd). It Turns Out This Is What Makes Chanel No. 5 Survive for 100 Years. Kompas.com. https://www.kompas.com/parapuan/read/... Stekom. (nd). Khong Guan. In the P2K Stekom Encyclopedia. https://p2k.stekom.ac.id/ensiklopedia.... CNBC Indonesia. (2022, March 2). It Turns Out, Khong Guan is From Singapore, Here's the Story of Entering Indonesia. CNBC Indonesia. https://www.cnbcindonesia.com/entrepr... Business People. (2019, May). The Red Can Khongguan, the King of Seasonal Products. PelakuBisnis.com. https://pelakubisnis.com/2019/05/si-k... Actual News. (nd). Khong Guan, A Legend That Remains a Favorite During Eid. KabarAktual.id. https://www.kabaraktual.id/news/khong... GoodStats. (nd). Behind Chanel No. 5 Perfume. GoodStats.id. https://goodstats.id/article/dibalik-... The Packaging Company. (nd). Iconic Packaging: Tiffany Blue Box. The Packaging Company. https://www.thepackagingcompany.us/kn... GoodStats. (nd). From Khong Guan to Astor, Here are a Series of Snack Products That Are Widely Served During Eid. GoodStats.id. https://goodstats.id/article/dari-kho... Dr. Indrawan Nugroho is the CEO and Co-founder of CIAS, an innovation consulting firm with a mission to enable corporate talents to design, develop and implement innovations to improve company performance. Visit: https://www.cias.co https://www.indrawannugroho.com Follow me at: / indrawannugroho / indrawannugroho #corporateinnovation #cias #businessstrategy #innovationconsultant
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