The story of Bob's, the first Brazilian fast food

783,045 views

Curioso Mercado

Published on Aug 11, 2023
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The first fast food chain created in Brazil was, ironically (or not), founded by an American. His name was Bob Falkenburg and he is a sports legend. A two-time Wimbledon champion, he made his fortune in a somewhat unexpected country. Luckily for Brazilians, it was here that Bob innovated. He innovated by bringing one of the most consumed products of our time, the hamburger. He was also the creator of Bob's Ovomaltine, a product that ended up conquering the country and that recently had to adapt after a major conflict. From its founder to the present day, Bob's has always sought innovation as a way to conquer the market and in recent times has faced multinationals such as McDonald's and Burger Kink. In an increasingly competitive market, the Brazilian chain stands out and seeks new formats to reach more customers. In this documentary, we will tell the story of Bob's. Loved by many and not so much by others, the truth is that you cannot ignore the history of the forerunner of fast food in Brazil. Like it! ???? Subscribe! ???? Turn on notifications! ???? Become a member: / @curiosomercado Business contact: [email protected] Social Networks: Instagram: / curioso.mer. . TikTok: / curiosomercadoo Newsletter: https://curiosomercado.substack.com/ Twitter: / curiosomercado Curioso Store: https://www.reserva.ink/curiosomercado Curioso Mercado - Content for those who have content.

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