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What is the story of the founding of Al Bassam Shemagh? Why did India and Britain participate in the production of the Saudi Shemagh? The story of the negotiations with the British that lasted more than 20 years to transfer the production of the Shemagh from Britain to Saudi Arabia, and what scared the British of transferring the industry locally? The full story is narrated by Mr. Abdulaziz bin Muhammad Al-Ajlan in the podcast #Business_Dialogue with Islam Al-Najjar #More_To_Discuss Follow us on the various platforms: • X: / mazeejstudios • Instagram: / mazeejstudios • TikTok: / mazeejstudios • Facebook: / mazeejstudios Episode topics 00:00 Introduction 05:36 Al-Ajlan's journey before the establishment 24:52 The study stage in Britain 41:25 The family's fate after the father's departure 48:58 Al-Bassam's shemagh from Britain to Saudi Arabia 1:02:24 The difference between English and national industry 1:10:57 Al-Bassam's shemagh among competitors 1:19:24 How did they confront attempts at imitation? 1:27:58 Al-Ajlan’s advertising policy 1:30:28 Continuity of influence through identity You can listen to the episode via the link: https://ara.audio/hiwar02