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In the fifth episode of the A Vida É Uma Venda Podcast, we welcome Caroline Celico, entrepreneur and founder of the fashion brand Niini. Carol shares her journey in physical retail, highlighting how personal challenges were transformed into business opportunities. CHECK OUT THE BEST MOMENTS: 00:00 Introduction 5:25 Opening a company has always been a dream 10:17 My mother worked at Dior 12:00 Everything at Niini starts from my pain as a consumer 15:40 It took me many years to respect the impact of social media 16:11 The greatest publicity is the customer 20:07 The physical path is very rich 26:23 I sell for the pleasure of helping a person 29:13 The essence of sales 31:09 When you serve others you are much happier 40:25 Mystery shopping 44:10 Culture is the air we breathe 45:10 We do sales training every month 53:33 I am the brand's biggest influencer 57:55 Colla with Riachuelo 1:01:34 Involvement with the third sector 1:12:42 Whatsapp is the largest collection company Follow @avidaeumavenda.podcast on Instagram and @avidaeumavenda on TikTok. Host: Flávia and Thiago Concer Guest: Caroline Celico Script: Flávia Concer, Thiago Concer and Kamila Garcia Supervision: Júlia Roque Coordination: Kamila Garcia Life Is A Sale is produced by CLHUB Studio. Our Supporters: The New School of Sales Sankhya EQI Líder Interiores