The secret weapon to boost your e-commerce sales: product flow
826 views
About :
???? Try Channable for free: https://bit.ly/4feFYfx ???? Download +30 marketing resources: https://bit.ly/4enx12e __________ Did you know that optimizing your product feeds can transform your advertising campaigns and boost your e-commerce sales? In this episode, Pierre Labousset, Head of Growth at 58 Facettes, and Arthur Lubrano, Development Manager at Channable, reveal the secrets of a high-performance product feed for your e-commerce. What you will learn: Product feeds: what are they and why are they essential? Common mistakes to avoid (and their solutions). Essential tools: Channable, Google Merchant Center, Shopify. The 3 steps to improve the quality of your feeds. How this strategy allowed 58 Facettes to double its advertising performance TIMECODE: 00:00 — Introduction 01:56 — Collaboration between 58 Facettes and Channable to improve product feed management. 05:34 — What is a product feed? 07:38 — Challenges encountered with product feeds (missing data, categories) 10:35 — The level of maturity of companies on product feeds 13:21 — Status of 58 Facettes' product feed 20:13 — Steps to improve your product feed 24:09 — The importance of segmenting the catalog according to business objectives (margins, typology, price). 29:07 — Homogenization of attributes in feeds 32:12 — Internationalization: Adapting product feeds to the specificities of foreign markets. 40:39 — Concrete results: Impact on the visibility and profitability of campaigns after optimization of feeds. ???? Find Pierre and Arthur on: Linkedin: / pierrelabousset , / arthur-lubrano-277a88197 58 Facettes website: https://58facettes.fr/ Channable website: https://bit.ly/4feFYfx Season sponsored by Channable Season 5 of L'Effet Marketing is in partnership with Channable, the e-commerce platform to centralize the deployment of your product catalog and your advertising announcements. ???? Try Channable for free here: https://bit.ly/4feFYfx About L'Effet Marketing L'Effet Marketing is the podcast that helps you optimize your growth strategies every week with practical and inspiring actions. ???? Subscribe to the channel so you don't miss any of the next episodes. ???? Want to go further? Download 30+ free marketing resources to improve your strategies today: https://bit.ly/4enx12e
999,118 views 6 days ago
1,977,969 views 1 day ago
1,986,871 views 6 days ago
561,552 views 3 days ago
503,533 views 1 day ago
503,533 views 1 day ago
327,993 views 8 days ago
561,552 views 3 days ago
376,271 views 4 days ago
534,062 views 5 days ago
1,273,066 views 10 days ago
999,118 views 6 days ago
2,748,006 views 1 day ago
Google AdSense
336 x 280
336 x 280
Up Next
Danielle Noce
544,121 views
7 years ago
7 years ago
Danielle Noce
277,750 views
7 years ago
7 years ago
Danielle Noce
222,275 views
7 years ago
7 years ago
Danielle Noce
131,912 views
7 years ago
7 years ago
Danielle Noce
247,474 views
7 years ago
7 years ago
Danielle Noce
218,830 views
7 years ago
7 years ago
Danielle Noce
974,019 views
7 years ago
7 years ago
Danielle Noce
362,783 views
7 years ago
7 years ago
Danielle Noce
232,057 views
7 years ago
7 years ago
Danielle Noce
452,743 views
7 years ago
7 years ago
Danielle Noce
30,324 views
2 weeks ago
2 weeks ago
Laura Teles
483 views
20 hours ago
20 hours ago
Família Mariotto
87 views
17 hours ago
17 hours ago
Saudável Mesmo
34 views
1 year ago
1 year ago
Domingo Espetacular
18,931 views
3 days ago
3 days ago
CANAL TOP IBIAPABA
363 views
6 days ago
6 days ago
Domingo Espetacular
202,682 views
5 years ago
5 years ago
Domingo Espetacular
951,910 views
6 years ago
6 years ago
Domingo Espetacular
270,738 views
7 years ago
7 years ago
Domingo Espetacular
306,481 views
5 years ago
5 years ago
Domingo Espetacular
319,659 views
7 years ago
7 years ago
Domingo Espetacular
454,854 views
3 days ago
3 days ago
Domingo Espetacular
4,471,134 views
7 years ago
7 years ago
Google AdSense
336 x 280
336 x 280