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INSIDER STORE: ???? https://www.insiderstore.com.br/Curio... Use the coupon: CURIOSOBF and get 15% off on the entire Insider website The Diniz Family is recognized throughout Brazil for having created one of the largest retail chains that has ever existed in our country: Pão De Açucar. Its story begins with a Portuguese immigrant named Valentim Diniz who came to try his luck in Brazil in the late 1920s. A born entrepreneur, Valentim knew how to take advantage of the opportunities that life gave him and made his company grow. But he didn't do it alone, Abilio Diniz, his son, played a very important role in this story. The Pão de Açucar chain became the largest in Brazil in the 1980s, but a series of problems led the company to almost bankruptcy. Abilio managed to save his family's company, but one of his choices would be relentless with him in the future and would take the Diniz family out of Pão de Açucar. But the story didn't stop there... Twists and turns meant that the family still has great importance in the national retail scene today. Get to know the Diniz family's trajectory in today's video. Like it! ???? Subscribe! ???? Turn on notifications! ???? Become a member: / @curiosomercado Business contact: [email protected] Social Media: Instagram: / curioso.mercado TikTok: / curiosomercado Newsletter: https://curiosomercado.substack.com/ Twitter: / curiosomercado Loja do Curioso: https://www.reserva.ink/curiosomercado Curioso Mercado - Content for those who have content. 00:00 - Introduction 01:55 - Insider 03:15 - Portuguese 07:14 - What's New 13:18 - Crisis 16:11 - Time to Get Things in Order 20:58 - What Now?