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What started as a collegial relationship at the Commando Corps grew into one of the most successful partnerships in the Netherlands. How do you build a healthy foundation for a partnership? You will hear that in this episode of the StoryBrand Podcast. In this episode, Ray Klaassens and Onno van Boven, founders of Triangular Group, are our guests. Both gentlemen have a background in the Commando Corps and the intelligence services. In 2009, they decided to embark on an entrepreneurial adventure together. With a starting capital of €20,000 and a huge dose of courage, they built a company that now provides hundreds of people with a living. In this conversation, they share candidly about trust, ego and what it means to be a good companion. Key talking points How a professional relationship can grow into a close partnership The importance of trust and giving each other space to grow Why ego is the biggest enemy of a successful partnership The power of core values from the Commando Corps in business How to build and maintain a strong corporate culture during rapid growth The stoic philosophy as a basis for entrepreneurship The challenge of personal development alongside business success Practical tips for entrepreneurs considering a partnership Relevant links and sources Triangular Group website: https://www.triangulargroup.com/ Ray on LinkedIn: / raytriangulargroup Onno on LinkedIn: / onno-van-boven-0a88ab96 Want to know more about StoryBrand? Do you also want your marketing to be correct and deliver results? Then book the StoryBrand workshop on January 28 and 29 in Leusden. Go to https://storybrand.nl/live-workshop and register.