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How do ideas and behaviors spread across a society? How does society change its behavior and opinion about a subject? How does this change become widespread? The book says that ordinary people have the greatest influence. Summary of the Book of Change by Damon Sentola, Episode 91 of BPlus Podcast https://bpls.me/b5whix Video: Bahadur Hadizadeh 0:00 Summary of the Book of Change 0:59 Why this book? 1:44 Spreading an idea is not a virus 2:13 What is the work of propagandists 4:28 Second life online game 6:30 The social process of change 8:42 Sociology of the Berlin Wall protests 10:13 Twitter in the Egyptian revolution 12:45 Network science in sociology 13:17 The influence of the network of social relations 17:53 The difference between the dissemination of information and behaviors 21:42 Simple and complex dissemination 22:57 Resistance to change 24:43 Dissemination is complex 25:30 New clothing fashions 25:42 The excitement of social protests 26:33 The persistence of social behaviors 27:29 The British Army in World War II 29:49 Contraception in South Korea 31:15 Strategies for successful change 33:02 Changing the way you think ✅ Support BPlus https://bpluspodcast.com/support/ ☑️ BPlus website https: //bpluspodcast.com/ ✅ BPlus Podcast https://bpluspodcast.com/how-to-listen/ ☑️ BPlus Telegram Channel https://t.me/podcastbplus