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Carl Gustav Jung, founder of analytical psychology, revealed the importance of facing our dark side - the hidden part that we deny or suppress. In this video, we explore how our society privileges only the light and hides the darkness, creating social masks that separate us from who we really are. When we ignore our shadow, it grows and controls us, affects our relationships and leads us to existential crises. But Jung shows us that the shadow also holds repressed talents, strengths and potentials and that integrating it is the path to authenticity and fulfillment. Discover how confronting your shadow can bring peace, energy and balance and how important this journey is not only for the individual but for the transformation of the world around us. Come and understand that true light only emerges when we face the darkness.