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Marcela talks about how female happiness was the driving force behind her business, a platform that produces content that renews representations of femininity and prioritizes women's well-being. She also shares valuable lessons from her experience for those who want to start a business. Marcela Ceribelli is 30 years old, CEO and Creative Director of Obvious Agency and host of the podcast Bom Dia, Obvious. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx CEO and Creative Director at Obvious Agency This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx